The case against being a “specialist”

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(CC) photo by Isabelle Boucher

Back in college I felt like an oddball. Not only did I transfer from computer engineering, to electrical engineering technology, to general engineering, to graphic design… and finished with an art degree. Yep, just an art degree. BA-art. No focus. No speciality, just a whole crazy random spectrum of education. I wasn’t like any of … [Read more…]

Rebellion

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Before starting my own business, I used to work in an agency setting. That agency had lots of big, corporate clients. There were several guidelines and rules that we followed, because they were the “industry standard” rules. Logo, top left. Search, top right. Search button says “go.” Two column layout. Two–or at most–three colors used … [Read more…]